Samuel Ross
Founder of A-COLD-WALL*
Samuel Ross

2020 Hypes Score
Fashion , Footwear


Designer Samuel Ross’ A-COLD-WALL* label is informed by brutalist architecture, abstract art and deconstruction. Combined together, Ross has found the perfect recipe for a conceptual fashion aesthetic that’s been missing in the industry. The British designer launched his streetwear imprint in 2015 and has since grown its roster of stockists as well as collaborative partners — Oakley, Diesel Red Tag and Nike are just some of the big names that have closely worked with Samuel Ross. Most recently, the 30-year-old visionary just joined Hublot as one of its brand ambassadors.

In 2020, A-COLD-WALL continued to evolve its seasonal offerings, especially with its footwear selection. The Shard Low II and Corbusier shoe designs have become trusted staples and are continuously updated with bold colorways and slight material upgrades. Clothing has been nothing short of stellar as well with Ross’ fresh new perspectives on fabrication, embellishments and abstract cuts. The release of a faux-leather harness and a transparent pipe-embellished bag are a few examples of A-COLD-WALL’s knack for experimentation. Additionally, the house’s runway shows and lookbooks from this year have given fans a detailed look at Ross’ maturation in design. Garment cuts have become more precise, coloration more muted and accessories more streamlined when worn with specific ensembles.

In regards to collaborations, Converse continued its work with A-COLD-WALL* for a collaborative Chuck Taylor All-Star Lugged and ERX. Tracksuits were also involved in the partnership. Eyewear brand RETROSUPERFUTURE also got involved with Ross this year for a drop of ultra-rugged sunglasses.

Furthermore, Ross has been an enthusiastic flag-bearer for the progression of British creatives and black designers. This year, he delivered grants to independent Black-owned businesses all while donating money to “our people on frontline” as part of its Black Lives Matter financial aid program.