Jerry Lorenzo debuted his Fear of God clothing line in 2012 and has since been credited for elevating fashion’s grunge-meets-luxe aesthetic. The label was an instant hit and A-listers, such as Justin Bieber and Kanye West, were early adopters of the brand. Soon afterwards, collaborations with New Era, MLB, Vans and READYMADE would follow, transpiring to Lorenzo styling Janet Jackson and Kendrick Lamar in their music tours in 2017. In 2018, Fear of God broke ground with the release of its ESSENTIALS diffusion line and 6th Collection that starred actor/musician Jared Leto in its lookbook. The year would then be capped off with the a Nike sneaker collab, a partnership many fans have anticipated and hoped for since the line was introduced.