Antoine Asselin & Phil Lavoie
Co-founders of DIME MTL
Vincent Tsang

Fashion , Retail , Footwear

Antoine Asselin and Phil Lavoie are multi-talented Canadian skaters, designers and visual artists best known for running and founding DIME. Their Montreal-based skate and streetwear brand delivers accessible, contemporary staples with a youthful edge and energy. With the aforementioned duo at the helm, DIME has collaborated with Vans, DC Shoes, Dover Street Market and Alltimers in the past few years, and earned spots on the shelves of popular stores like Commonwealth. Notably, the label’s collections have also been modeled by critically-acclaimed star-producer Kaytranada. Asselin and Lavoie have used DIME to help keep the skating spirit and aesthetic live alive in modern fashion, and experimented with a playful approach to accessories.
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