Luca Benini
Founder of Slam Jam
Slam Jam Socialism


Since Luca Benini founded Slam Jam in 1989, the business has established itself as one of Europe’s most acclaimed companies. With stores in Milan and Ferrara, a popular Slam Jam Socialism web store, and numerous non-retail divisions, Benini’s brainchild has become a beacon of style and a much sought-after partner in a saturated European market. In 2017, Slam Jam has worked on numerous projects with highlights including a satirical capsule collection produced with Buffalo Zine, an ‘80s underground culture-inspired collaboration with NEIGHBORHOOD, the ASICS Tiger’s GEL MAI “Angle” pack, the creation of an adidas Gazelle with United Arrows & Sons, and most recently a Cali Thornhill DeWitt-designed Converse collaboration. The brand also unveiled its own energetic “Are Friends Electric?” and “Kilty Pleasures” spring/summer 'Socialism' editorials.
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