Since Luca Benini founded Slam Jam in 1989, the business has established itself as one of Europe’s most acclaimed companies. With stores in Milan and Ferrara, a popular Slam Jam Socialism web store, and numerous non-retail divisions, Benini’s brainchild has become a beacon of style and a much sought-after partner in a saturated European market. In 2017, Slam Jam has worked on numerous projects with highlights including a satirical capsule collection produced with Buffalo Zine, an ‘80s underground culture-inspired collaboration with NEIGHBORHOOD, the ASICS Tiger’s GEL MAI “Angle” pack, the creation of an adidas Gazelle with United Arrows & Sons, and most recently a Cali Thornhill DeWitt-designed Converse collaboration. The brand also unveiled its own energetic “Are Friends Electric?” and “Kilty Pleasures” spring/summer 'Socialism' editorials.