Luca Benini
Founder of Slam Jam
Slam Jam Socialism

You have worked with such an eclectic range of labels since the jump, what challenges did you face in creating a space for labels of such different origins?

I’ve always picked labels I could relate to. All felt true and with a genuine identity. That was pretty natural and still made me learn a lot of things.

Working with labels like Alyx on production, what have been the biggest learnings?

I’ve learned creating a brand from scratch is very complex and different from buying and selling. Production experience has been tough, but very satisfying too.

What other locations would be ideal in expanding Slam Jam's retail presence?

Main focus these days is to strengthen the presence online, in Milan, and wherever we can find the right conditions to replicate the Slam Jam experience, not necessarily on a permanent basis. That could be everywhere really.

What do you think about the current state of the menswear industry, and what do you see as the biggest issues it faces? What are your thoughts on the state of streetwear specifically?

I am seeing many projects that go from zero to one hundred in such a short time, without respecting natural growth timing. That happens the other way around too. Doesn’t feel that right to me, and as was once said, Rome wasn’t built in a day.

What has been your highlight of 2017?

The first anniversary of the Slam Jam store in Milan; the opening of Slam Jam’s ecommerce—Socialism—gates at our HQ in Ferrara; and the opening of Spazio Maiocchi, a cross-disciplinary hub in the heart of Milan, co-founded with Carhartt WIP.

What are the short-term and long-term goals for your businesses, and personally?

Going international with distribution for sure. Also, we’ll focus on the retail experience and increase our efforts in production. On the personal side, I just want to do what I feel.

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