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Jerry Lorenzo Talks Creating Solutions, Selling a POV, and Welcoming Change
Business of HYPE

Jerry Lorenzo Talks Creating Solutions, Selling a POV, and Welcoming Change

Fear of God’s founder recounts his Nike collab, working with Kanye and being a club promoter.

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24.6K 9 Comments
adidas' Jon Wexler on How He Landed the Most Coveted Job in Footwear
Business of HYPE

adidas' Jon Wexler on How He Landed the Most Coveted Job in Footwear

From booking gigs in college, to saving Kanye’s life, Wexler details his journey.

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27.4K 8 Comments
How BlackRainbow Was Built on Trust, Honesty, Dedication and Cool
Business of HYPE

How BlackRainbow Was Built on Trust, Honesty, Dedication and Cool

Founders Greg Hervieux and Jay Smith recall the origins of their rather enigmatic brand.

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11.0K 14 Comments
Benny Gold Talks Acting on Impulse and Making Meaningful Connections
Business of HYPE

Benny Gold Talks Acting on Impulse and Making Meaningful Connections

The San Francisco-based designer and “accidental” brand owner details his accomplished career.

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12.3K 0 Comments
James Whitner, From Whitaker Projects to The Whitaker Group, Streetwear's Retail Empire
Business of HYPE

James Whitner, From Whitaker Projects to The Whitaker Group, Streetwear's Retail Empire

Founder of shops A Ma Maniere, Social Status and more talks about his rough upbringing, accomplished career, and the current state of culture.

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21.6K 3 Comments
Kevin Liles On Maintaining an Intern Mindset
Business of HYPE

Kevin Liles On Maintaining an Intern Mindset

The music mogul opens up about his influential career.

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5.4K 4 Comments
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