Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. For the Season 4 premiere, Jeff sits down with Fear of God founder and recent Nike collaborator Jerry Lorenzo.

Jerry begins the episode with a deep dive into his collaborative line with Nike, from detailing the process itself, to navigating the sportswear giant’s work culture, and having to develop a Sixth Collection worthy of a Nike sneaker. The Los Angeles-based designer then takes a step back to recount his previous career moves, including his time as a club promoter and working for Kanye West. Along the way, Jerry and Jeff school us on the importance of creating solutions, selling a perspective, overcoming fears, welcoming change, and family.

This episode features references to the following:

2:00 – Sixth Collection and Nike collaboration
8:33 – Nike Basketball & Nike Sportswear
10:40 – Leo Chang for Nike Basketball
11:00 - Nike Sportswear
15:28 – Jerry’s design studio
18:00 – Collaborating luxury and streetwear brands
27:33 – Life Before Fear of God
27:50 – Matt Kemp, Los Angeles Dodgers
29:44 – Details his resume history
32:22 – Jerry Manuel
40:26 – Jared Leto
44:32 – Kanye West
53:49 – Justin Bieber
61:27 – Meek Mill

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. You can subscribe to our channel on Apple, Spotify, Soundcloud, Stitcher, Overcast, Anchor or wherever else you get your podcasts. Please don’t forget to leave a comment or review.

Additionally, feel free to hit Jeff on Twitter, @jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode.