UNDERCOVER

Undercover

Founded by Jun Takahashi, UNDERCOVER is a Japanese fashion imprint known for its punk-fused, American-influenced streetwear styles. Takahashi was heavily influenced by the British Punk Rock band ‘The Sex Pistols’, hence UNDERCOVER epitomises the essence of ‘Japanese cool’.

Founded 1993
Industries Streetwear
Headquarter Tokyo, Japan
UNDERCOVER Reveals New MADSTORE Exclusives
Fashion

UNDERCOVER Reveals New MADSTORE Exclusives

Graphic-heavy shirts, jackets and tees.

UNDERCOVER & Medicom Toy to Release Black GILAPPLE Clock
Design

UNDERCOVER & Medicom Toy to Release Black GILAPPLE Clock

“F*ck the clock.”

A Closer Look at UNDERCOVER's "NOISE" Jacket
Fashion

A Closer Look at UNDERCOVER's "NOISE" Jacket

Part of the label’s Spring/Summer 2018 collection.

UNDERCOVER’s “NOISE” Jacket Combines a Flurry of Quirky Design Accents
Fashion

UNDERCOVER’s “NOISE” Jacket Combines a Flurry of Quirky Design Accents

Part of the label’s Spring/Summer 2018 collection.

UNDERCOVER & District UNITED ARROWS Join for Exclusive Pajama Shirts
Fashion

UNDERCOVER & District UNITED ARROWS Join for Exclusive Pajama Shirts

Freak out your next slumber party.

UNDERCOVER’s “Spiritual Noise” Combat Boots Are Now up for Grabs
Footwear

UNDERCOVER’s “Spiritual Noise” Combat Boots Are Now up for Grabs

Part of the label’s Spring/Summer 2018 collection.

10 Drops You Don't Want to Miss This Week
Fashion 

10 Drops You Don't Want to Miss This Week

Palace snakeskin loafers, Supreme tees, KITH’s “Utah” collection, Raf Simons and more.

'GRIND' Goes For "Urban Functional Wear" With Latest Editorial
Fashion

'GRIND' Goes For "Urban Functional Wear" With Latest Editorial

Featuring Off-White™, Gosha Rubchinskiy, UNDERCOVER, ALYX and more.

UNDERCOVER's Cream Soda Collaboration Is Dropping This Week
Fashion

UNDERCOVER's Cream Soda Collaboration Is Dropping This Week

A joint capsule from the two cult brands.

9 Drops You Don't Want to Miss This Week
Fashion 

9 Drops You Don't Want to Miss This Week

Supreme drops a number of Champion goods.

2009

Undercover Aoyama flagship store is opened to public

2002

Takahashi debuts the first Undercover collection at the Paris Fashion Week

1994

First Undercover collection is shown in Tokyo

1993

Nowhere, a clothing store, is opened in Harajuku by Jun Takahashi and NIGO

1991

Jun Takahashi graduates from Bunka Academy of Fashion; Takahashi founded “Undercover” during his years at the academy
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