October's Very Own

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Description

October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.

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Latest Collections

Drake Unveils OVO Fest 2019 Lineup

Drake Unveils OVO Fest 2019 Lineup

Featuring B2K, Ying Yang Twins, Chingy and more.

By Mallory Chin/Jul 11, 2019

Jul 11, 2019

39,313 Hypes

Raptors Gift Drake a Custom Diamond-Encrusted OVO Jacket Worth $550,000 USD

Raptors Gift Drake a Custom Diamond-Encrusted OVO Jacket Worth $550,000 USD

A little something for the team ambassador.

By Mallory Chin/May 22, 2019

May 22, 2019

33,626 Hypes

Over-Sized Branding Takes the Spotlight in OVO's Dsquared2 Collaboration

Over-Sized Branding Takes the Spotlight in OVO's Dsquared2 Collaboration

And doubled-up owls.

By Mallory Chin/May 16, 2019

May 16, 2019

31,856 Hypes

OVO & Dsquared2 Tease Upcoming Collaboration

OVO & Dsquared2 Tease Upcoming Collaboration

The two Canadian brands are cooking up something big.

By Sophie Caraan/May 14, 2019

May 14, 2019

11,897 Hypes

Drake Shows off His $1M USD Fit in 'How Much Is Your Outfit?'

Drake Shows off His $1M USD Fit in 'How Much Is Your Outfit?'

The most expensive on the series by far.

By Mallory Chin/Apr 4, 2019

Apr 4, 2019

117,645 Hypes

The Toronto Raptors Renames Practice Facility the "OVO Athletic Centre"

The Toronto Raptors Renames Practice Facility the "OVO Athletic Centre"

Drake continues to play a role in the team’s development.

By Nicolaus Li/Mar 15, 2019

Mar 15, 2019

19,814 Hypes

OVO Revels Collaborative BE@RBRICK by MEDICOM TOY

OVO Revels Collaborative BE@RBRICK by MEDICOM TOY

The famed BE@RBRICK figure joins the October Firm.

By Austin Boykins/Feb 5, 2019

Feb 5, 2019

9,944 Hypes

Travis Scott & DJ Khaled Show Off Unreleased OVO x Air Jordan 4 "Paint Splatter"

Travis Scott & DJ Khaled Show Off Unreleased OVO x Air Jordan 4 "Paint Splatter"

Teasing a potential release for the model’s 30th anniversary?

By Torsten Ingvaldsen/Jan 28, 2019

Jan 28, 2019

64,440 Hypes

Drake Signs Popcaan To OVO Sound

Drake Signs Popcaan To OVO Sound

Announced during his surprise appearance in Jamaica.

By Mallory Chin/Dec 23, 2018

Dec 23, 2018

16,521 Hypes

Here's Where to Buy the Takashi Murakami x OVO Collection

Here's Where to Buy the Takashi Murakami x OVO Collection

Releasing this week.

By Keith Estiler/Dec 12, 2018

Dec 12, 2018

41,516 Hypes

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