MADNESS

MADNESS

MADNESS (MDNS) is an independent label conceptualised and founded by Shawn Yue, in 2014. Shawn also founded COMMON SENSE (CMSS). The label was created as a platform to share his personal fashion and lifestyle preferences. MADNESS’s collections tend to display a consistent minimalistic style with careful attention to detail and use of quality materials.

Founded July 2014
Industries Streetwear
Headquarter Hong Kong, China
MADNESS Remasters Teva's Classic Sandals
Footwear

MADNESS Remasters Teva's Classic Sandals

Summertime essentials.

Shawn Yue Teases MADNESS x G-SHOCK Collaboration
Fashion

Shawn Yue Teases MADNESS x G-SHOCK Collaboration

“MADNESS BREEDS MADNESS.”

MADNESS and Converse Link up for One Star Model
Footwear

MADNESS and Converse Link up for One Star Model

“New black” sneakers.

MADNESS & WTAPS Join Forces on a Military-Inspired Capsule
Fashion

MADNESS & WTAPS Join Forces on a Military-Inspired Capsule

A shearling-lined parka and T-shirt draped in green.

MADNESS & Timberland Deliver Style & Substance for Collaborative Collection
Fashion

MADNESS & Timberland Deliver Style & Substance for Collaborative Collection

Functional and fashionable.

MADNESS Calls out for Peace With Fall/Winter 2017 "STOP THE BOMBS" Collection
Fashion

MADNESS Calls out for Peace With Fall/Winter 2017 "STOP THE BOMBS" Collection

A respectful take on military-inspired wares.

A First Look at the MADNESS x Timberland Footwear Collaboration
Footwear

A First Look at the MADNESS x Timberland Footwear Collaboration

The Hong Kong label strikes out for fall.

MADNESS & NEIGHBORHOOD's 3rd Anniversary Tees Are Packaged Like Vinyl Records
Fashion

MADNESS & NEIGHBORHOOD's 3rd Anniversary Tees Are Packaged Like Vinyl Records

Continuing the duo’s fruitful partnership.

N.HOOLYWOOD and MADNESS Link Up On a New Military Toned Capsule Collection
Fashion

N.HOOLYWOOD and MADNESS Link Up On a New Military Toned Capsule Collection

A sense of the minimal with a dose of the functional.

MADNESS Unveils Its Latest Collection With a Woody Allen-Inspired Campaign
Fashion

MADNESS Unveils Its Latest Collection With a Woody Allen-Inspired Campaign

Shot in Tokyo.
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