Goodenough

Goodenough

Hiroshi Fujiwara's First Streetwear Label

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Industries
Streetwear
Founded 1990
Headquarters Tokyo, Japan

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Description

GOODENOUGH is a japanese streetwear label, that Hiroshi Fujiwara first created, in 1990. The label became known when graphic designed SKATE THING discussed the possibility of creating graphic T-Shirts with Fujiwara. GOODENOUGH soon became one of the most iconic bands of the Ura-Harajuku movement, whilst influencing the likes of A Bathing Ape (BAPE).
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Latest Collections

GOODENOUGH Gives Its Take on the M65 for THE PARK・ING GINZA
Fashion

GOODENOUGH Gives Its Take on the M65 for THE PARK・ING GINZA

Fujiwara brings back his OG brand for his new concept space.
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3.2K   0 Comments
GOODENOUGH Reworks the Classic Varsity Jacket for THE PARK・ING GINZA
Fashion

GOODENOUGH Reworks the Classic Varsity Jacket for THE PARK・ING GINZA

The OG label makes a return to Hiroshi’s concept space.
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3.5K   0 Comments
How GOODENOUGH Made Hiroshi Fujiwara the "Godfather of Streetwear"
Fashion 

How GOODENOUGH Made Hiroshi Fujiwara the "Godfather of Streetwear"

This one label spawned the entire Japanese streetwear industry.
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20.6K   0 Comments
GOODENOUGH x Medicom Toy Paper Weights
Design

GOODENOUGH x Medicom Toy Paper Weights

Black and white goodness.
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15.0K   0 Comments
GOODENOUGH x Medicom Toy 100% & 400% Bearbricks
Design

GOODENOUGH x Medicom Toy 100% & 400% Bearbricks

Black or white?
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14.9K   0 Comments
A First Look at the GOODENOUGH x NikeLab Court Force SP
Footwear

A First Look at the GOODENOUGH x NikeLab Court Force SP

Hiroshi Fujiwara takes on the Court Force.
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16.9K   0 Comments
 

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