Fila Limited Edition Series
Fila
Profile
Description
FILA is a sportswear manufacturing company founded in Italy by the Fila brothers, originally making clothing for people in the Italian Alps. The company’s primary product was underwear, before moving into sportswear with tennis and endorsements by tennis player Bjorn Bing, which made the brand more popular. The original Italian ownership shop, Holding di Partecipazioni, sold FILA to US-based hedge fund Cerberus Capital Management after the company had over-committed itself to expensive endorsements, at a time when margins were under pressure. Cerberus owned FILA through holding company, Sports Brands International, which owned all the Fila businesses except FILA Korea, which was a separate company operating under the license. Later all the global FILA brands and subsidiaries were acquired by Fila Korea, resulting in the company becoming South Korea’s largest sportswear company. ANTA Sports acquired the rights to use the brand in China, and then in 2011 FILA Korea acquired global golf equipment maker, Acushnet Company and becoming the owner of leading golf brands such as Titleist.
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Latest Collections
Fila is stepping up their game following the tradition of its competition. Here is the “SILO SERIES” which is aimed at collectors and urban fashionistas. The “White Line” is extremely limited, and the Rialt, Swagger low, and Tattoo low will also be released in somewhat limited numbers. We can see the street level direction from the perforation, straps, and tattoo motif embroidery Fila has opted to use. Following its Wu Tang collabo, we hope to see more in the future.
Source: Flauge
As referenced by Complex, Premium Goods has helped Fila save a bit of face with this latest collabo despite drawing some questionable reviews with their Fila Helmsman joint sponsored by Hurricane Chris. Although the Gucci-inspired colorways have been done a few times over, the Tennis Classic offers a slick streamline design fresh out of the late 80s. Tentatively available within the next month.
Our friends at High Snobiety is currently at the Bread & Butter Barcelona trade show and has spotted a crazy collaboration between Fila and the Wu-Tang Clan! According to High Snobiety, they will be dropping this Fall and also included in this series will be a pair of sneakers. These boots might not be exactly our steez but hopefully the sneakers will be.
