Official Images of This Year’s Air Jordan 12 “Flu Game”
Jordan Brand
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
The legendary 1997 look is set to return this March.
Featuring an aged effect similar to that of 2022’s “Lost & Found” release.
Releasing in summer.
Enjoy a closer look at the shoe ahead of its global launch next month.
The long-rumored pair is now confirmed to be limited to friends and family only.
The out-of-this-world pair is joined by new projects from JJJJound x adidas, Joe Freshgoods x New Balance and more.
