Designer Beate Karlsson was encouraged to make fun of the German sportswear label’s codes, calling out the irony in how seriously people take athletics and fashion.
Alongside a happy-go-lucky music video for the project’s lead track, “Running Wild.”
The Samuel Ross-founded label now belongs to the Frasers-back distribution agency, Four Marketing.
Sebastien and Marianne Amisial discuss the methods behind their brand-building process, the evergreen well of inspiration on their mood board and more.
The brand behind the Bushwick Birkin will officially take over the nostalgic OMG Jeans store in Manhattan’s Soho neighborhood later this month.