Asics

ASICS

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.

Founded September 1, 1949
Industries Footwear
Headquarter Kobe, Japan
Website asics.com
ASICS Drops the New GEL-Lyte V SANZE in Black & Tan
Footwear

ASICS Drops the New GEL-Lyte V SANZE in Black & Tan

Welcoming simple weaving.
4,189 Hypes 4 Comments

This ASICS Gel-Lyte III Received a Custom Off-White™ Makeover
Footwear

This ASICS Gel-Lyte III Received a Custom Off-White™ Makeover

Industrial belt and diagonal stripes included.
12,029 Hypes 13 Comments

ASICS Looks Ahead to Spring 2018 for GEL-Lyte "Grey Cream" Pack
Footwear

ASICS Looks Ahead to Spring 2018 for GEL-Lyte "Grey Cream" Pack

Two tones for two classic styles.
3,227 Hypes 2 Comments

ASICS Transforms the GEL-Mai Into a Knit Mid-Top
Footwear

ASICS Transforms the GEL-Mai Into a Knit Mid-Top

Burgundy and green options.
2,703 Hypes 6 Comments

ASICS Gives the GEL-LYTE an All-Over "Rose Taupe" Makeover
Footwear

ASICS Gives the GEL-LYTE an All-Over "Rose Taupe" Makeover

From upper to outsole.
1,511 Hypes 4 Comments

A Closer Look at the KITH x Moncler ASICS GEL-Lyte III
Footwear

A Closer Look at the KITH x Moncler ASICS GEL-Lyte III

Cold weather fits.
11,101 Hypes 0 Comments


ASICS Reveals X-Mas Pack Including ​the GEL-Lyte III & GEL-Lyte V
Footwear

ASICS Reveals X-Mas Pack Including ​the GEL-Lyte III & GEL-Lyte V

Festive flex.
2,634 Hypes 0 Comments

ASICS Launches Limited GEL-Mai GORE-TEX Pack
Footwear

ASICS Launches Limited GEL-Mai GORE-TEX Pack

With water-resistant and wind-proof uppers.
4,259 Hypes 0 Comments

ASICS Showcases Japanese Craftsmanship in New GEL-Lyte III Pack
Footwear

ASICS Showcases Japanese Craftsmanship in New GEL-Lyte III Pack

The shoe boasts indigo dye and handmade details.
5,325 Hypes 0 Comments

Kiko Kostadinov and ASICS Drop the Perfect Dad Sneaker
Footwear

Kiko Kostadinov and ASICS Drop the Perfect Dad Sneaker

Chunky runners get a progressive redesign.
10,301 Hypes 0 Comments

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2014

ASICS continue to expand globally by building new flagship stores in Europe, Australia, and Japan

2007

Mr Kihachiro Onitsuka passed away but his legacy lives on ASICS - "if you fall, keep going until you succeed."

1999

50 years since the funding of Onitsuka Tiger

1977

Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation

1964

Tokyo Olympics is the first held in Asia. Japanese Volleyball team won gold wearing ASCIS

1956

ASICS sponsored the Japanese Olympic team

1949

Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Company, in Kobe, Japan