Future Assembles Drake, Travis Scott, and Loe Shimmy for Cinematic "Ya Hit" Video
Directed by COTTO and IWANTJUAN, the visual cuts between Houston nightlife and Drake’s 40th birthday celebration.
Summary
Future has released the official music video for "Ya Hit" featuring Loe Shimmy Drake and Travis Scott
Directed by COTTO and IWANTJUAN the cinematic visual moves between a Houston nightclub and Drake's 40th birthday party
The release highlights a breakout year for Florida artist Loe Shimmy following his sold-out tour and over two billion catalog streams
Hip-hop superstar Future has officially released the cinematic music video for “Ya Hit,” assembling an all-star roster that features Loe Shimmy, Drake, and Travis Scott. Directed by creative duo COTTO and IWANTJUAN, the visual stands as a major cultural event, uniting four of modern rap’s most prominent figures across a high-energy, atmospheric nightscape.
Framed as an Avengers-level congregation of heavyweight talent, the video seamlessly alternates between an intimate, moody Houston nightclub and exclusive scenes captured during Drake’s 40th birthday celebration. With Florida rising star Loe Shimmy setting the tone alongside Future, Drake, and Travis Scott, each artist commands the screen with distinctive cadences and sharp lyricism, highlighting their respective dominance and shared foothold at the forefront of the music landscape.
The blockbuster visual caps off a defining breakout year for Shimmy, who recently concluded his first sold-out North American tour behind his July studio album Pretty Girlz Run The World. Surpassing two billion global streams across his catalog—bolstered by major collaborative tracks with Brent Faiyaz, Don Toliver on the RIAA Gold-certified “3AM,” and Drake on “I’m Spent”—the high-profile feature solidifies Shimmy’s rapid ascent among hip-hop’s brightest new stars.
The official music video for Future’s “Ya Hit” featuring Loe Shimmy, Drake, and Travis Scott is out now.
