Instagram Unveils Refreshed Wordmark for First Time in a Decade
The social media platform updates its top-of-app branding with redrawn script letterforms.
Summary
Instagram has introduced a subtle refresh to its top-of-app wordmark marking its first update in 10 years
The redesigned typography retains the familiar script style while adopting redrawn letterforms and a cleaner overall shape
Head of Instagram Adam Mosseri highlighted that the update brings a modern feel while honoring the original design identity
Instagram has officially unveiled a refreshed Instagram wordmark, marking the first time in a decade that the platform has updated the signature text logo at the top of its app. Announced directly by Head of Instagram Adam Mosseri, the visual update serves as a subtle modernization of the social media network’s identity.
The updated wordmark replaces the previous design introduced in 2016, which debuted alongside one of the platform’s largest visual overhauls that famously replaced the original camera icon. While preserving the familiar cursive aesthetic, the new iteration incorporates redrawn letterforms designed to deliver a cleaner, more refined overall shape.
Speaking on the redesign, Mosseri emphasized the balance between modern evolution and brand heritage. “The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh. Cleaner and more modern, with references to the original and the simplicity and craft that’s always made it,” shared Adam Mosseri, Head of Instagram on his post. Take a look below.
