Ye’s ‘BULLY’ Projected to Debut at No. 2
Possibly behind BTS’ ‘ARIRANG,’ which spends a second week on the Billboard 200.
Summary
- Ye recently released his twelfth studio album titled BULLY through his independent YZY imprint and multimedia company Gamma
- First-week sales projections for the highly anticipated project have come in Early tracking indicates the album will move roughly 117,000 equivalent units in its debut week, placing it at the No. 2 spot on the Billboard 200
Ye’s BULLY is currently tracking to debut at No. 2 on next week’s Billboard 200.
According to early tracking data provided by HITS Daily Double, BULLY is currently projected to move roughly 117,000 first-week units. If these projections hold true, the project will land directly behind BTS’s ARIRANG. While the album lacks the backing of a traditional label marketing rollout, prediction markets reflect trader consensus that the independent release will ultimately fall under the 150,000 to 300,000 unit threshold.
Despite the lower overall unit projections and a notably harsh 3.4 out of 10 rating from Pitchfork, the album has still generated significant streaming activity. Independent music platform Chart Data initially reported that the project secured 33.2 million Spotify streams during its partial first day of release. However, Gamma quickly issued a rebuttal, claiming the album actually accumulated close to 50 million streams in its first full day on the platform. The multimedia company noted that this figure firmly positions BULLY as the biggest hip-hop streaming debut of 2026.
