Seth Rogen’s Houseplant and Apple TV+ Unveil Limited Edition “Continental Studios” Director’s Chair

Summary

• Seth Rogen’s Houseplant has introduced a limited edition Continental Studios Director’s Chair made from teak and canvas
• The design features a numbered plaque and interchangeable aluminum attachments for an ashtray and drink holder
• Limited to 150 units, the chair is available for pre-order now with shipping slated for February

With Seth Rogen and Evan Goldberg’s Apple TV+ series The Studio winning big at the 2026 Golden Globe Awards last night, the duo’s own Houseplant brand is bringing Hollywood history home with its new Continental Studios Director’s Chair. Limited to a strictly numbered run, this special edition furniture piece is inspired by the series itself, and merges the brand’s affinity for mid-century aesthetics with a functional nod to the film industry roots of its founders.

Constructed from sustainably sourced teak wood, the chair features a durable canvas seat and backrest supported by sleek aluminum hardware. The standout feature is its modularity; the armrests are equipped with an integrated track system that allows the accompanying drink holder and ashtray to be swapped or moved to either side, catering to both left and right-handed users.

Each chair is finished with a unique “Continental Studios” plaque, individually numbered to highlight the exclusivity of the 150-unit production run. The release arrives as part of Houseplant’s broader push into high-end home goods, continuing the brand’s mission to elevate smoking accessories into legitimate decor staples.

Check out the piece above. The Continental Studios Director’s Chair is priced at $295 USD available for pre-order now via the Houseplant webstore, with shipping expected to begin in February.