Rhuigi Villaseñor To Unveil Rhude Lounge in Lake Como This Spring
The designer expands his lifestyle vision with an exclusive private members club.
Summary
- Rhuigi Villaseñor announces the Rhude Lounge, a private members club in Lake Como
- The new venture builds on his SS25 show at Villa d’Este, merging heritage with modern luxury
- Set to open in March 2026, the club will host cultural events and gatherings
Rhuigi Villaseñor, founder of the Los Angeles-based luxury streetwear label RHUDE and current Chief Brand Officer for the Serie A football club Como 1907, is expanding his influence in Northern Italy with the launch of Rhude Lounge. Scheduled to open in March 2026, this exclusive private members club marks a significant milestone in Villaseñor’s mission to transform the Lake Como region into a holistic lifestyle destination.
The project builds upon his deep-rooted connection to the area, which served as the backdrop for his Spring/Summer 2025 “Still Water Runs Deep” runway show at the historic Villa d’Este. The Rhude Lounge promises a curated experience that reflects Villaseñor’s design philosophy of merging heritage with modern luxury. While full details of the interiors and programming are yet to be revealed, early previews highlight a setting that embraces Lake Como’s natural elegance while channeling Rhude’s signature aesthetic.
The club is expected to host intimate gatherings, cultural events and collaborations across fashion, music and sport, reinforcing Villaseñor’s vision of lifestyle as a holistic brand experience. In the meantime, check out the previews of Rhuigi Villaseñor’s Rhude Lounge in the gallery above.
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Excited to open up our members club aka the Rhude lounge in Lake Como early 2026 pic.twitter.com/y9mFZjX07l
— Rhuigi (@Rhuigi) December 27, 2025
