Brand Information: Montréal-based brand Dime was born in 2005 when a group of teenagers began posting silly yet impressive skate videos to the backdrop of nostalgic 90s hip-hop beats. A nod to the retro 90s culture, the brand has gained a cult following with its oversized silhouettes, energetic yet nostalgic aesthetic and an old-school colour palette. With the label’s roots firmly grounded in skatewear, they continue to evolve into a multi-faceted lifestyle brand.
The latest Club de Nuit campaign arrived alongside the “In the Club” video series, championing NYC creatives who embody the ethos of the iconic fragrance.
