HYPEBEAST. Driving Culture Forward

Americans Ranked the 100 Most Visible Companies
Tech

Americans Ranked the 100 Most Visible Companies

In The Axios Harris Poll.

New Balance 237 “Night Tide” Colorway Channels The Joker
Footwear

New Balance 237 “Night Tide” Colorway Channels The Joker

The lifestyle silhouette is doused in green and purple.

Serendipity 3 Is Celebrating August Birthdays With a New Special
Food & Beverage

Serendipity 3 Is Celebrating August Birthdays With a New Special

Including a free gift with the “It’s My Birthday Cake Sundae.”

Rick Astley’s “Never Gonna Give You Up” Passes One Billion Views
Music

Rick Astley’s “Never Gonna Give You Up” Passes One Billion Views

With rickrolling to thank for the video’s longterm success.

Saint Laurent Opens Tasteful New Stores in Greece and Spain
Design

Saint Laurent Opens Tasteful New Stores in Greece and Spain

Featuring Greecian and Art Deco architectural styles.


Sole Mates: Jourdan Ash and the Nike Air Force 1
Footwear 

Sole Mates: Jourdan Ash and the Nike Air Force 1

The journalist and True To Us founder speaks on her personal history with the Air Force 1, its cultural significance and more.

Tesla Hits $1 Billion USD in Quarterly Profit and Louis Vuitton Is Releasing NFTs in This Week’s Business and Crypto Roundup
Tech 

Tesla Hits $1 Billion USD in Quarterly Profit and Louis Vuitton Is Releasing NFTs in This Week’s Business and Crypto Roundup

While bitcoin topped $40,000 USD.

A 'Power Rangers' Restaurant Has Just Opened in Tokyo
Entertainment

A 'Power Rangers' Restaurant Has Just Opened in Tokyo

Doubling as a museum.

Stone Island Teases Project With New Balance’s Tokyo Design Studio
Fashion

Stone Island Teases Project With New Balance’s Tokyo Design Studio

Forming a part of the pair’s long-term partnership.

"Pandemic Pets" Are Being Abandoned at An Alarming Rate As Employees Return to Office
Entertainment

"Pandemic Pets" Are Being Abandoned at An Alarming Rate As Employees Return to Office

Bags of kittens are being left on doorsteps.

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