Mattel Sues Rap Snacks Over Nicki Minaj-Branded Barbie-Que Honey Truffle Chips

Minaj herself was not named a defendant.

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Mattel Inc. has filed a lawsuit against Rap Snacks over its Nicki Minaj-branded Barbie-Que Honey Truffle chips.

According to reports, Mattel is asking the Los Angeles federal court to ban Rap Snacks from using “Barbie” in its products and is seeking monetary compensation, including profits from the sales of the Barbie-Que chips. The toymaker adds that Rap Snacks’ product can “create customer confusion and a false association with the ‘Barbie’ brand,” as Mattel runs its own Barbie-branded snack line.

“The association is so evident that upon seeing the packaging, representatives for Defendant’s celebrity partner queried whether Rap Snacks had obtained permission from Mattel,” the lawsuit read. “Indeed, Rap Snacks never requested or received any such permission.” Mattel adds that Rap Snacks chose to continue using the name and did not ”correct the misimpressions it foisted on the public,” and that lawsuit was done “as a last resort.”

Minaj, who has been using “Barbie” since the start of her career, was not named a defendant. The rapper herself has collaborated with Mattel in the past, however, creating a doll for charity in 2011.

In related news, stream Nicki Minaj’s newest single “Super Freaky Girl.”

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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