Businesses Can Now Buy TikTok’s Secret Algorithm

And use it to customize their own apps and services.

Tech 
4,283 Hypes 4 Comments

Tiktok‘s parent company ByteDance is selling the tech behind its popular apps to other companies.

The Financial Times first reported on the new website called BytePlus, which sells the tools and services used to power the Beijing-based company’s best-selling apps. First launching in June, the division has already hooked in several leading businesses, including US-based sneaker platform GOAT and Singaporean travel metasearch engine WeGo.

According to the website, BytePlus offers several key services, including translation powered by machine learning, real time video effects, gaming analytics, data testing and insights. Notably, the site also sells tailored product recommendations powered by ByteDance’s platform — which, according to FT, is the same algorithm that powers TikTok’s “For You” page and provides users with an endless stream of personalized content.

Last year, TikTok pulled back the curtain on its elusive For You feed, saying that its system “recommends content by ranking videos based on a combination of factors – starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too.”

It added that recommendations are based on several indicators, including user interactions with content, video information like captions and hashtags, language preferences, country settings and device type. In addition, the algorithm looks at how long users view content and whether they finish watching certain videos.

“A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country,” TikTok explains. “Videos are then ranked to determine the likelihood of a user’s interest in a piece of content, and delivered to each unique For You feed.”

TikTok reported last year that it has about 100 million monthly active U.S. users and has been downloaded about two billion times globally. ByteDance’s homegrown Chinese version of the app, Douyin, had about 600 million daily active users as of September.

In June, ByteDance reported a 111 percent growth in revenue across 2020.

Read Full Article

What to Read Next

CEO of TikTok-Owner ByteDance To Step Down
Tech 

CEO of TikTok-Owner ByteDance To Step Down

Fellow co-founder Liang Rubio will take over the position.

TikTok's Parent Company ByteDance Imposes Time Limit for Children Under 14 Using Chinese Alternative
Tech

TikTok's Parent Company ByteDance Imposes Time Limit for Children Under 14 Using Chinese Alternative

They’ll now be able to access Douyin for just 40 minutes a day.

TikTok Owner ByteDance Revenues Surge 111% to $34.3 Billion USD in 2020
Tech 

TikTok Owner ByteDance Revenues Surge 111% to $34.3 Billion USD in 2020

Gross profits increased by 93%.


U.S. Lifts Ban on TikTok
Tech

U.S. Lifts Ban on TikTok

Biden is officially requesting to reverse Trump’s executive orders.

Jeff Bezos Officially Steps Down as CEO of Amazon
Tech 

Jeff Bezos Officially Steps Down as CEO of Amazon

He’s keeping busy with several other businesses and an upcoming spaceflight.

New 'Masters of the Universe: Revelation' Trailer Reveals Unlikely Alliance to Save Eternia
Entertainment

New 'Masters of the Universe: Revelation' Trailer Reveals Unlikely Alliance to Save Eternia

Hear Mark Hamill’s cackle as Skeletor.

ABT Sportsline's Volkswagen Golf R Delivers 384 HP
Automotive

ABT Sportsline's Volkswagen Golf R Delivers 384 HP

As if the stock one wasn’t quick enough already.

OAMC Expands Its Peacemaker Liner "DOT" Collection
Fashion

OAMC Expands Its Peacemaker Liner "DOT" Collection

Introducing black and burgundy versions with John Baldessari-inspired dots.

Seiko Teams Up With GUCCIMAZE For Limited-Edition Capsule Collection
Watches

Seiko Teams Up With GUCCIMAZE For Limited-Edition Capsule Collection

Presented by SEIKO
Continuing its 140th anniversary celebrations.


Nike SB Brings Running Technology to Skateboarding With Sandy ZoomX Bruin
Footwear

Nike SB Brings Running Technology to Skateboarding With Sandy ZoomX Bruin

“Engineered to the exact specifications of world class skateboarders.”

Patta and Vault by Vans Update "Mean Eyed Cats" Collaboration
Footwear

Patta and Vault by Vans Update "Mean Eyed Cats" Collaboration

The Old Skool and Sk8-Hi arrive in seven colorways.

size? Taps New Balance for "College" Pack
Footwear

size? Taps New Balance for "College" Pack

Inspired by ’50s Ivy League style.

NOVITEC Gives the Ferrari F8 Tributo the Carbon Fiber Widebody N-LARGO Treatment
Automotive

NOVITEC Gives the Ferrari F8 Tributo the Carbon Fiber Widebody N-LARGO Treatment

Power is also up to 818 HP.

Martine Rose and Nike Launch England Supporter's Jersey
Fashion

Martine Rose and Nike Launch England Supporter's Jersey

Inspired by the Lost Lionesses.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.