Vitaly's New G3N3S1S Collection Explores Robotics and Industrial Manufacturing
Introducing genderless pieces driven by an experimental approach to jewelry design.
Established in 2011, Vitaly is an experimental jewelry design studio that creates genderless pieces with a futuristic perspective on design. For Spring 2021, Vitaly is debuting a new collection of stainless steel pieces called G3N3S1S. Composed of experimental rings, chains, bracelets and earpieces, Vitaly is continuing its exploration of advanced robotics and industrial manufacturing processes with the new collection.
The pieces in the G3N3S1S collection are defined by Vitaly’s signature clean lines and structural forms, which are formed by stainless steel materials. 100% of the steel used in Vitaly’s pieces is recycled, a sustainable design choice that informs not only the brand’s aesthetic but also its experimental design processes. To complement the futuristic forms presented in G3N3S1S, the spring collection’s campaign was lensed by Steph Verschuren and creative directed by Zack Vitiello. Featuring a post-apocalyptic cast, the editorial reminds fans of dystopian science fiction with snakes, spraypaint and grungey styling.
Counting Miley Cyrus, Kehlani, Luka Sabbat, Roy Woods, Princess Nokia and other stylish figures as fans of the brand, jewelry from Vitaly suits a range of personal styles. In the last year, Vitaly has collaborated on capsules with key Toronto cultural collectives Grey93 and Bully Magazine, with more exciting collaborations to come in 2021.
Head to Vitaly’s website to shop the collection.
