Chanel Korea Limits Purchases of Most Popular Handbags to One per Customer Each Year

Only applicable in that specific region.

Fashion
66,461 Hypes 12 Comments

As reselling becomes a large component of the luxury market, luxury brands devised different ways to limit the number of purchases for their products to increase exclusivity.

Specifically in the South Korean market, Chanel is the latest luxury fashion brand to enforce certain measures. Starting this month, Chanel has officially changed its sale policy for its most popular handbags, the “Classic Flap Bag” and the “Coco Handle.” Each customer will only be allowed to purchase one of each of the handbags per year. A new policy was also put in place for their small leather goods products, limiting consumers to purchasing no more than two of the same product per year.

Though Chanel has raised the prices of its most popular products three times already this year, their handbags are still a hot commodity amongst fashion luxury buyers. Many consumers around the world queue at early hours in the morning to ensure they get a chance to make the purchases. Over the years, luxury brands have limited the number of handbags customers can buy in response to the number of resellers buying out stocks. Hermès recently also limited the number of bags their consumers can purchase as only one person can buy the same design twice a year.

In other fashion news, Richardson has dropped a capsule collection with Penny Slinger.

Read Full Article

What to Read Next

This Titanium Patek Philippe Is Likely To Become One of The Most Expensive Watches Ever Sold
Watches

This Titanium Patek Philippe Is Likely To Become One of The Most Expensive Watches Ever Sold

The unique perpetual calendar chronograph will be auctioned off for charity in November.

One of Three Men Charged in Death of Mac Miller Sentenced to Almost 11 Years in Prison
Music

One of Three Men Charged in Death of Mac Miller Sentenced to Almost 11 Years in Prison

Nearly four years after the rapper died from fentanyl-laced pills.

Hulu's New 'The Dropout' Trailer Sees Amanda Seyfried as Elizabeth Holmes
Entertainment

Hulu's New 'The Dropout' Trailer Sees Amanda Seyfried as Elizabeth Holmes

Premiering on March 3.


Brooklyn Museum to Host First Posthumous Exhibition on Virgil Abloh
Art

Brooklyn Museum to Host First Posthumous Exhibition on Virgil Abloh

Honoring the life and legacy of one of the creative visionaries of our time.

Bobby Flay to Leave the Food Network After 27 Years
Entertainment

Bobby Flay to Leave the Food Network After 27 Years

Responsible for Food Network classics like ‘Hot Off the Grill,’ ‘Grillin’ & Chillin,’ and ‘Iron Chef America.’

MF DOOM Posthumously Joins Atmosphere and Aesop Rock in "Barcade"
Music

MF DOOM Posthumously Joins Atmosphere and Aesop Rock in "Barcade"

A cut from Atmosphere’s latest project, ‘Word?’

The Nike Air Force 1 Shell Surfaces in "Provence Purple"
Footwear

The Nike Air Force 1 Shell Surfaces in "Provence Purple"

Fitted with a toggle lacing system.

Take a First Look at Timothée Chalamet as Willy Wonka in 'Wonka'
Entertainment

Take a First Look at Timothée Chalamet as Willy Wonka in 'Wonka'

The actor is set to play a young Wonka before the opening of his chocolate factory.

Bandai Namco Announces New 'Mobile Suit: Gundam' Game 'Battle Operation Code Fairy'
Gaming

Bandai Namco Announces New 'Mobile Suit: Gundam' Game 'Battle Operation Code Fairy'

A PlayStation exclusive.


Xbox Celebrates 20th-Anniversary With Translucent Special Edition Controller
Gaming

Xbox Celebrates 20th-Anniversary With Translucent Special Edition Controller

A similar headset will also be available.

Cillian Murphy Confirmed as J. Robert Oppenheimer in Christopher Nolan's Next Film
Entertainment

Cillian Murphy Confirmed as J. Robert Oppenheimer in Christopher Nolan's Next Film

Marking the director’s first project with Universal.

The Air Jordan 1 Element Gore-Tex Receives a "Black Grey" Treatment
Footwear

The Air Jordan 1 Element Gore-Tex Receives a "Black Grey" Treatment

Following the announcement of the “Light Bone” variation.

Snoop Dogg Confirms Collab Track With Eminem for His Next Album
Music

Snoop Dogg Confirms Collab Track With Eminem for His Next Album

Giving a definitive end to the pair’s speculated bad blood.

Neymar Jr. Says 2022 Qatar World Cup Will Be His Last
Sports

Neymar Jr. Says 2022 Qatar World Cup Will Be His Last

Admitting that the mental strain of the sport is a large reason for his decision.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.