Queer Apparel Label HOMOCO Drops Tom of Finland Centennial Collection

A workwear-inspired apparel range featuring This is Amit’s illustrations.

By
Fashion
4,227 Hypes 4 Comments

To commemorate the hundredth birthday of homoerotic artist Tom of Finland, queer-friendly summer apparel brand HOMOCO commissioned This is Amit to create graphics that reframe the legendary Finnish illustrator’s legacy for 2020. The resulting designs are a playful hybrid of classical forms and contemporary workwear, a nod to the construction workers and laborers often drawn by Tom himself.

HOMOCO printed This is Amit’s “Tom’s Full Service” imagery across sweatshirts, tees, hats, bandannas and swimwear, a playful blue collar update rooted in contemporary graphic design. Michelangelo’s David appears alongside other sculpted male physiques that occasionally tote hard hats to reinforce the nod to workwear. HOMOCO’s ethical supply chain yields recycled polyester and tencel textiles and the apparel is abetted by playful stickers that feature co-branding and This is Amit’s imagery.

Small details inform the collection, like a printed phone number (929-300-3269) that redirects callers to a rare recording of a Tom of Finland dirty talk tape. This is Amit also emphasized a specific color palette for the range, explaining that “The forest greens represent cruising in nature, the blacks and charcoal-greys represent Tom’s ink and pencil drawings, the safety green and safety orange refer to construction worker’s uniforms, and the pinky-peaches are a wink and a nod to the peach emoji.”

The three-way collaboration is available on HOMOCO’s web store and at the Tom of Finland Store. A portion of all sales will benefit SAGE and another portion of sales will support the Tom of Finland Foundation.

For more sunny styling, check out Que La Famille’s idyllic Summer 2020 drop.

Read Full Article

What to Read Next

Nike Air Max Exosense Joins the "Worldwide Pack"
Footwear

Nike Air Max Exosense Joins the "Worldwide Pack"

Two global-themed styles for the swirling silhouette.

One-Third of U.S. Museums May Close Permanently Due to COVID-19
Arts

One-Third of U.S. Museums May Close Permanently Due to COVID-19

According to a new survey released by the American Alliance of Museums.

Jaden Smith Debuts New Song "Cabin Fever" and Announces Upcoming Mixtape
Music

Jaden Smith Debuts New Song "Cabin Fever" and Announces Upcoming Mixtape

A love song for quarantine.


Suicoke Releases Three SSENSE-Exclusive Moto-Cab Slides
Footwear

Suicoke Releases Three SSENSE-Exclusive Moto-Cab Slides

Purple, olive green and beige/grey/white colorways of the popular sandal.

Yohji Yamamoto's Y’s Enlists xVESSEL for Chunky, Lace-Free Low-Tops
Footwear

Yohji Yamamoto's Y’s Enlists xVESSEL for Chunky, Lace-Free Low-Tops

A new spin on the Los Angeles brand’s GOP LOW sneaker.

International Artists Are Raising Funds to Protect the Amazon Rainforest
Arts

International Artists Are Raising Funds to Protect the Amazon Rainforest

Organized by the Rainforest Foundation and UNITY.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.