Urwerk's UR-100 Gold Hammers in $100,000 USD at Charity Auction (UPDATE)

Funding research to combat COVID-19.

By
Fashion
3,885 Hypes 2 Comments

UPDATE (May 14, 2020): This past weekend, Urwerk held its charity auction for the first UR-100 Gold to roll of its production line, made unique by a special “FIGHT C19” inscription replacing the usual “25 PCS” limited edition marking.

Aiding in the battle against COVID-19, the watch sold for ₣96,500 CHF — roughly $99,239 USD — which will be donated to the Liverpool School of Tropical Medicine in the U.K., as designated by the auction winner.

According to Urwerk, the school provides public health benefits in the country and also operates the Centre for Drugs and Diagnostics which “comprises an experienced multi-disciplinary group of experts working together researching, developing, and validating drugs and diagnostics in response to the COVID-19 pandemic.”

On top of this, Urwerk also announced that it would purcahse and donate personal protective equipment to those in need in Switzerland via the Swiss Red Cross.


ORIGINAL STORY (May 5, 2020): Tagging on Star Wars Day, Swiss luxury and technical watchmaker Urwerk has released a new gold edition of its UR-100, inspired by the movie franchise’s beloved droid, C-3PO.

The watch itself comes in a golden 41mm case and carries a display entirely designed in tribute to space exploration. Aside from simply telling the time, the watch’s satellite indicators also display the rotation of the Earth in 20 minutes as well as the revolution of the Earth around our Sun in the same time frame. This is all made possible via the brand’s in-house 12.01 automatic movement, which carries a 48-hour power reserve with 39 jewels and operating at 28,800 vibrations per hour.

“Science fiction has been an inexhaustible source of inspiration since the creation of URWERK,” explains co-founder Martin Frei. “I have been a sci-fi geek since childhood. My father was an engineer and worked on incredible projects, including the Apollo Lunar Rover. He was my hero and left me his love of the cosmos and his dreams.”

On top of its release, the company will also be auctioning off the first example made — dubbed the “Fight C-19” — of which the entire proceeds will be distributed to various charities as decided together by Urwerk and the winner. The auction itself will run for two days from May 8, from 4 p.m. GVA time.

To learn more about the UR-100 Gold, head over to Urwerk’s website.

Elsewhere in watches, Seiko has launched a new Prospex line inspired by its 1965 62MAS diver.

Read Full Article

What to Read Next

South2 West8's Tie-Dye Mesh Long-Sleeve is Perfect for Summer Layering
Fashion

South2 West8's Tie-Dye Mesh Long-Sleeve is Perfect for Summer Layering

Psychedelic styling.

Moog Announces the Subharmonicon, a Semi-Modular Analog Polyrhythmic Synthesizer
Music

Moog Announces the Subharmonicon, a Semi-Modular Analog Polyrhythmic Synthesizer

“Equally suited for losing oneself and simultaneously finding oneself through sound.”

Joaquin Phoenix Immortalized as Joker With 1:13 Scale Figure
Design

Joaquin Phoenix Immortalized as Joker With 1:13 Scale Figure

Celebrating the release of ‘The Joker: 80 years of the Clown Prince of Crime.’


Ben & Jerry’s x Nike SB Dunk Low "Chunky Dunky" Receives a Rumored Release Date
Footwear

Ben & Jerry’s x Nike SB Dunk Low "Chunky Dunky" Receives a Rumored Release Date

Inspired by the beloved “Chunky Monkey” ice cream flavor.

Hélas Gets Referential in Eclectic Spring 2020 Collection
Fashion

Hélas Gets Referential in Eclectic Spring 2020 Collection

Taking to a Parisian mall for its lookbook.

Maison Mihara Yasuhiro Taps DBSS for Chunky "Devious" Sneakers
Footwear

Maison Mihara Yasuhiro Taps DBSS for Chunky "Devious" Sneakers

Featuring the label’s signature rubber midsole.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.