Snapchat Commercial Refocuses on Camera Features

Snapchat has experienced a rough few weeks, but it seems they have taken a step back and thought about what makes the app special. In a recent advertisement, they playfully narrate through the different features of Snapchat’s camera — from its augmented reality, to the joy of face filters and bitmoji integration. Hopefully this can allow the app to be perceived as a powerful camera tool, elevating it from the competitive market of social media platforms. Check out the advertisement above and let us know in the comments if you think this can help keep Snap Inc.‘s stock up.