JAY Z & Beyoncé Apparently Developed the 'Lemonade' Storyline Together

Some say it’s based on reality, others believe that it’s a marketing ploy.

Music 
209 Hypes 0 Comments

Ever since Beyonce released Lemonade, there’s been rumors about JAY Z‘s infidelity. However, according to Page Six, the plot of the story is actually reality-based fiction constructed by both Bey and JAY. Different sources have different perceptions of how the story came about. Some say that JAY Z felt guilty about being unfaithful when Blue Ivy was born while others feel like it’s more of a marketing ploy to have people talking. We’re not going to go into detail about it, you can check out the theories and rumors here.

Read Full Article

What to Read Next

Beyoncé and JAY-Z Reportedly List Their New Orleans Mansion for $4.45 Million USD
Music

Beyoncé and JAY-Z Reportedly List Their New Orleans Mansion for $4.45 Million USD

Months after the mansion caught on fire.

Beyoncé and JAY-Z Front Tiffany & Co.'s Historic New Campaign
Fashion

Beyoncé and JAY-Z Front Tiffany & Co.'s Historic New Campaign

Marking the Carters’ inaugural campaign with one another.

Beyoncé and Jay-Z Appointed as New Tiffany & Co. Ambassadors
Fashion

Beyoncé and Jay-Z Appointed as New Tiffany & Co. Ambassadors

Alongside Anya Taylor-Joy, Rosé, and more.


New Orleans Historic Mansion Reportedly Owned by Beyoncé and JAY-Z Seen Engulfed in Flames
Music

New Orleans Historic Mansion Reportedly Owned by Beyoncé and JAY-Z Seen Engulfed in Flames

Authorities are investigating the fire as arson.

Undefeated 2016 Spring/Summer Collection
Fashion

Undefeated 2016 Spring/Summer Collection

The latest sports and military-driven goods from the West Coast label.

Kesha's Mother Withdrew Her Countersuit Against Dr. Luke.
Music 

Kesha's Mother Withdrew Her Countersuit Against Dr. Luke.

“She has decided to move on and find peace and forgiveness in her heart.”

Reebok Classic 2016 Spring/Summer Ventilator Supreme Pack
Footwear

Reebok Classic 2016 Spring/Summer Ventilator Supreme Pack

Clean and classic.

Check out Drake & Future's 'Summer Sixteen' Tour VIP Packages
Music 

Check out Drake & Future's 'Summer Sixteen' Tour VIP Packages

Cop or drop?

Missoni Dresses the Converse Chuck Taylor All Star in Vibrant Knitwear
Footwear

Missoni Dresses the Converse Chuck Taylor All Star in Vibrant Knitwear

Two vibrant iterations for the warmer months.


Beyoncé Plays Prince's "Purple Rain"
Music 

Beyoncé Plays Prince's "Purple Rain"

During the Miami stop of her ‘Formation’ World Tour.

You Can Now Drop Drake off the CN Tower
Music 

You Can Now Drop Drake off the CN Tower

This game could be the best ‘Views From the 6’ meme yet.

Outlier Introduces a Range of Loose-Fitting Garments in "A Loose Cut Landscape" Lookbook
Fashion

Outlier Introduces a Range of Loose-Fitting Garments in "A Loose Cut Landscape" Lookbook

Big and loose silhouettes to keep you stylish and cool this summer.

Nike to Release Adaptable Outerwear With New Tech Hypermesh Collection
Fashion

Nike to Release Adaptable Outerwear With New Tech Hypermesh Collection

Perfect for the change of season.

Stussy x PORTER 2016 Spring/Summer Collection
Fashion

Stussy x PORTER 2016 Spring/Summer Collection

The longstanding partnership continues.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. If you enjoy our content, please whitelist our site to show your support. We’d really appreciate it.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.