Online Consumers Spent Record-High $3.7 Billion USD on Thanksgiving

A 28% increase from last year’s online sales.

By
Tech
13,759 Hypes 21 Comments

According to a recent report by Adobe Digital Insights (ADI), digital sales this past Thanksgiving amounted to a whopping $3.7 billion USD. This marks a 28% increase from online sales on the same day last year — $2.9 billion USD in 2017. Furthermore, ADI claims that there continues to be an increase of people purchasing products on their phones.

The following Friday or “Black Friday” saw $6.22 billion USD in online sales. The company found 33.5 percent of e-commerce sales came from mobile devices this past Friday, compared with 29.1 percent in 2017. “Mobile stole the show Thanksgiving Day with smartphones representing more than 50% of traffic to retail sites, as well as record amount of revenue,” said Taylor Schreiner of Adobe Digital Insights to Fast Company.

ADI closely monitors transactions for 80 of the top 100 internet retailers in the U.S. such as Walmart and Amazon.

Read Full Article

What to Read Next

A Look Inside the New INVINCIBLE Shanghai Store
Fashion

A Look Inside the New INVINCIBLE Shanghai Store

Alongside an exclusive Wacko Maria collaboration.

Nike Releases Air Max 97 Plus in Black with Reflective Details
Footwear

Nike Releases Air Max 97 Plus in Black with Reflective Details

Low light drip.

Works by Josh Kline, Jeff Koons & More Hit Gagosian's "LAWS OF MOTION" Exhibition
Arts

Works by Josh Kline, Jeff Koons & More Hit Gagosian's "LAWS OF MOTION" Exhibition

Referencing Karl Marx’s “application of scientific laws to systems of capital.”


ELVIRA Introduces the "Crazy" Puffer Jacket for FW18
Fashion

ELVIRA Introduces the "Crazy" Puffer Jacket for FW18

Prints on prints.

New Balance Releases a Made In The USA 998 With Pony Hair
Footwear

New Balance Releases a Made In The USA 998 With Pony Hair

A nice touch of lux.

An Exclusive Closer Look at the A-COLD-WALL*  x Nike Collaboration
Fashion

An Exclusive Closer Look at the A-COLD-WALL* x Nike Collaboration

Avant-garde sportswear.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.