EarthGang's Transcendental Hip-Hop Is an Homage to '90s Atlanta

“Atlanta is the place to be.”

Presented by Pandora
Music 
8,308 Hypes 4 Comments

The latest entry of Pandora‘s exploration of artists who have leveraged their own online presence into real-world gains focuses on the eccentric rap group, EarthGang. Achieving success and becoming professional creatives has pushed their sonic endeavors into a business-oriented realm; however, they have been able to maintain the fun, organic passion to explore and make music with all types of people, regardless of their status.

Delving into their history, the ATL natives’ youth was set to the soundtrack of Freaknik and the 1996 Olympics. That meant they were being informed by a wide array of talents, such as Outkast and Kilo Ali. An inevitable maturation in their craft not only honed their talent but has allowed them to become the spiritual successors of the hip-hop scene that was synonymous with the Dungeon Family-era, alongside setting their own unique path. And because of the ubiquity of streaming, their music has been able to spread across the world, thus giving them a platform to globally paint what life is like in Atlanta. The Dreamville-signees’ music has evolved a transcendental, emotive character that has been able to captivate and connect to people’s distinct experiences.

Watch the video above, and hear EarthGang’s music on Pandora.

Read Full Article
Image Credit
Christopher Polk/Getty Images

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

501 Users Online

What to Read Next

adidas Originals & Transport For London Expand Collaboration With New Silhouettes
Footwear

adidas Originals & Transport For London Expand Collaboration With New Silhouettes

With four Elizabeth line-themed sneakers and six new Continental 80s.

Professor. E Unveils Evocative FW18 "POEM" Collection
Fashion

Professor. E Unveils Evocative FW18 "POEM" Collection

The latest from the Taiwanese label.

A First Look at maharishi's Full Nike Collaboration
Footwear 

A First Look at maharishi's Full Nike Collaboration

Featuring two Air Bowfin 270 colorways and three Air Force 1 designs.


Blood Orange Releases "Smoke" Remix Dedicated to Mac Miller
Music

Blood Orange Releases "Smoke" Remix Dedicated to Mac Miller

The track also features guest spots from Yves Tumor and Ian Isiah.

Vans Teams Up With MOONEYES in Latest Capsule Collection
Footwear

Vans Teams Up With MOONEYES in Latest Capsule Collection

The label’s continue their annual Yokohama Hot Rod Custom tradition.

Reebok Releases the Iverson Legacy in a Retro Sixers Colorway
Footwear

Reebok Releases the Iverson Legacy in a Retro Sixers Colorway

The hybrid model looks back to Iverson’s heyday.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.