MeLo-X Talks BMX, Style and Adding His Personal Sound to Beyoncé's 'Lemonade'
Exploring Brooklyn in Coach’s Fall 2016 Collection.
Creative director, producer, photographer — MeLo-X can’t be confined to one label. Over the past few years, the New York native has cemented his place in both the art and music worlds with live installations at MoMA and the Guggenheim Museum, not to mention countless production credits — including Beyoncé’s Lemonade. Eager to learn more about the rising star, HYPEBEAST sat down with MeLo to hear about his roots including how he got his name, his entry into the world of music, and his personal sense of style. Mirroring MeLo’s rise to success, the interview starts out in the artist’s childhood home in NYC before moving to the graffiti-covered streets of the city and then, finally, to the Brooklyn Museum as he comments on how he delivered his own sound to Bey’s acclaimed visual album.
Throughout the story, MeLo-X is decked out in Coach’s Fall 2016 Collection — an edgy take on luxury clothing with pieces that range from zipped flannel shirts, to shearling aviator jackets. The lineup is beautifully crafted, yet easy to wear — a match for MeLo who describes his own wardrobe as curated yet not overly thought out, so that he can easily grab an outfit and run out the door to the next project. Check out the full video, above, as well as photos from our day with MeLo, below.
