The gap between print and digital has been ever expanding, without many successful attempts at bridging the two. However, the cover of the latest New Yorker does a tasteful job of tackling this problem. Appropriate for the subject of the May 16th Innovators Issue, the publication recently collaborated with illustrator Christoph Niemann, Qualcomm, and Uncovr to develop an augmented reality experience.
What first appears as typically illustrated front and back covers, are actually entry points into another world. After downloading the Uncovr app, turning on your camera, and holding it to the magazine, you are thrown into the illustration, which then becomes an animation. Christopher Niemann explains this concept: “If you create a world on paper, you create a window. Usually, you just break the surface with your mind, but you always have the feeling of: What if you could step into that world or if something could come out of it?” Check out how it works above.