The New GA700 Is Your Gateway
Into the World of G-SHOCK

Even with an already comprehensive lineup of watches and a library of collaborations under its belt, G-SHOCK continues its R&D and returns with a brand new silhouette – the GA700. At home amongst the brand’s shock resistant timepieces, the fresh silhouette enters the collection as one of the most affordable to date – allowing younger fans of the Japanese watchmaker, inspired by its innumerable partnerships with streetwear giants like BAPE and maharishi, to get a piece of action.

The rugged GA700 is a combination analog and digital watch that fully embodies G-SHOCK’s ethos of, “Absolute Toughness,” and comes equipped with the myriad of features on which G-SHOCK has built its reputation over the years (think 31-time zones, stopwatch and time functions to name a few). A 3-D dial and multi-dimensional hands are easy to read in any condition, and a super illuminator LED light can be activated with a large centralized button below the face. Colorways of the watch cater to both those who prefer a cleaner subdued look and those who want to add some flash to their winter looks alike.

The GA700 is available now in three iterations – city-friendly black, vibrant red, and a combination of both for $99 USD.