NOWNESS Presents Ethereal 'Monsieur Oyster' Short Film

The process of how a single commodity can take up to four years to harvest before being eaten in seconds.

Fashion
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In a bid to better understand the aphrodisiacal mollusk, we are treated to a calming and wholly scenic look into the life of sixth-generation oyster farmer Joël Dupuch along the Arcachon coast in south-west France. Produced by Panthalassa, formed of creative director Sergio Penzo alongside director Douglas Guillot, ‘Monsieur Oyster’ reminds us of the years of cultivation and expert care needed to mature such a commodity into the form that is often eaten in seconds. With Joël Dupuch perceived as the “Gérard Depardieu of oyster culture” by Sergio Penzo, this captivating short film is as informative as it is beautiful. Enjoy the full video above and let us know your thoughts in the comment section below.

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