TASCHEN's 'Logo Modernism' Is the Definitive Guide to Modern Trademarks

A valuable resource for all the budding graphic designers out there.

Design
7,641 Hypes 0 Comments

Logo design is without a doubt the most difficult branch of graphic design, whereby the entire identity and value structure of a company must be condensed into a single representative symbol, which must also be impactful enough to last in one’s memory. In TASCHEN’s latest publication Logo Modernism, Jens Müller explores the evolution of logo design under the Modernist school of thought, taking 6,000 trademarks from between 1940-80 and sorting them into the categories of geometric, effect and typography. Striking in their Modernist simplicity, the logos are examined and dissected alongside profiles on the most prominent logo designers and artistically significant projects. Pre-order Logo Modernism online now at TASCHEN for $70 USD.

Read Full Article

What to Read Next

'I Believe In Miracles' Trailer
Entertainment

'I Believe In Miracles' Trailer

The story of Brian Clough and his amazing achievements with Nottingham Forest.

Larose Paris 2015 Fall/Winter Collection
Fashion

Larose Paris 2015 Fall/Winter Collection

The largest drop from the Parisian hatmaker yet.

LFT FLD 2015 Fall/Winter Collection Delivery 2
Fashion

LFT FLD 2015 Fall/Winter Collection Delivery 2

The latest from London.


Waka Flocka Unveils Video for 'Flockaveli 2' Single "Workin'"
Music 

Waka Flocka Unveils Video for 'Flockaveli 2' Single "Workin'"

Featuring guns, goons and more.

The Weeknd - Can't Feel My Face (Live Evil Remix)
Music 

The Weeknd - Can't Feel My Face (Live Evil Remix)

The Weeknd gets a remix treatment.

Vertu Unveils its Updated Signature Touch
Tech

Vertu Unveils its Updated Signature Touch

If you’re in the market for a $9,900 USD smartphone, Vertu has just the thing for you.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.