Apple's New Commercial is Shot Entirely with an iPad featuring The Gaslamp Killer

Remember how Nikon and Canon used to market the capabilities of their DSLRs by proudly stating that the ad being shown was entirely shot with the camera they were trying to sell you? Well, Apple figured that idea would work just as well when it came to demonstrating the versatility of the iPad. So, the tech company had Parisian director So Me film an entire commercial with the tablet, which he did along with the addition of a specialized lens, a handheld mount, and the Manual Camera app for access to more pro-level controls for tweaking various settings.

Unlike the adverts from the camera giants though, Apple doesn’t actually advertise the fact that an iPad was used to shoot the clip. Instead, the device’s prowess as a portable music studio continues to be the selling point, which is highlighted in the featured short where we watch DJ The Gaslamp Killer and Swedish singer/rapper Elliphant writing, recording and performing with it at one of her shows. Check out the video, and for those curious to know which apps were being used, you’ll find the information at this link.