The Cards Against Humanity team is at it again, pushing the boundaries of societal norms and expectations after a Black Friday “deal” asking customers to purchase absolutely nothing. After raising an alarming $71,145 USD, the usual charitable organization kept the profits for its staff, listing what everyone bought on its website — which actually ended up including donations to nonprofits of their choice. For the holidays, the pranksters decided to purchase an original Picasso, the Tete de Faune, and ask 150,000 individuals to vote on whether it should be kept intact and housed in the Art Institute of Chicago‘s collection, or cut into pieces and distributed amongst them. A 1962 Linocut print, Picasso only made 50 according to Adweek. The clip above mimics a ransom video wherein the print is held “hostage” under a laser cutter awaiting its demise, while Vivaldi’s “Spring” Concerto from The Four Seasons candidly plays in the background.
Only those who subscribed to CAH’s Eight Sensible Gifts for Hanukkah holiday promotion are eligible to participate via a unique code. Voting starts today and goes until December 31.