Take a Look at the Organized Chaos Surrounding the Yeezy Boost 350 "Moonrock" Launch

Were you there?

Footwear
24.2K 0 Comments
Save

We predicted the same scenes that befell the launch of the Yeezy Season 1 collection to repeat themselves with the launch this past Saturday of the Yeezy Boost 350 “Moonrock,” but what ensued at Titolo’s Zurich store made the situation at Barneys New York look like a walk in the park. As seen in the video footage capture above, eager shoppers burst through the entrance before making a mad dash up the store’s ramp to the second floor, before mobbing the “Moonrock” display en masse. Did you see any similar scenes at your local “Moonrock” launch, or did you choose to bypass the madness by trying your luck online? Sound off in the comments below.

Read Full Article

What to Read Next

Take a Closer Look at the Kith and adidas Originals’ “Denim” Samba
Footwear

Take a Closer Look at the Kith and adidas Originals’ “Denim” Samba

Mismatched textures and premium denim overlays bring a refined reimagining of the iconic sneaker.

Take a Closer Look at the Bad Bunny x adidas F50 Ghost Sprint “Dark Marine” Colorway
Footwear

Take a Closer Look at the Bad Bunny x adidas F50 Ghost Sprint “Dark Marine” Colorway

Characterized by a pale ice blue “spider-web” mesh overlay that envelops the purplish multi-toned upper.

Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship
Fashion

Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship

In a new episode of Shop Talk, skater and Thames founder Blondey McCoy walks us through the label’s new flagship and the references packed into every fixture. As he puts it: “It’s very important to look delicious.”


nanamica Has What You Need to Survive the NYC Seasons
Fashion

nanamica Has What You Need to Survive the NYC Seasons

The brand’s New York team joins us for a new Shop Talk to discuss essentials for unpredictable NYC weather, the mythos of North Face Purple Label, and why everyone is buying their selvedge denim.

WatchTheDuck featuring Pharrell - Stretch 2-3-4
Music

WatchTheDuck featuring Pharrell - Stretch 2-3-4

Pharrell has the Midas touch.

Take a Quick Refresher on the History of Sneaker Culture
Footwear

Take a Quick Refresher on the History of Sneaker Culture

Refresh your memory on how our collective love of sneakers came to be.

Chance the Rapper Will Perform on 'Saturday Night Live'
Music

Chance the Rapper Will Perform on 'Saturday Night Live'

Mark your calendars.

A$AP Rocky Freestyled Over Tyler, the Creator's "Yonkers"
Music

A$AP Rocky Freestyled Over Tyler, the Creator's "Yonkers"

Rocky puts his spin on Tyler’s breakout hit.

PUMA 2015 Fall/Winter "Woven" Pack
Footwear

PUMA 2015 Fall/Winter "Woven" Pack

Jacquard weaving comes to both the XT-2 and Basket.

Bill Murray Joins Phoenix for a Christmas Project
Music

Bill Murray Joins Phoenix for a Christmas Project

‘Tis the season.


Sotheby's to Auction off NIGO's Rare 'Star Wars' Collectibles
Design

Sotheby's to Auction off NIGO's Rare 'Star Wars' Collectibles

Return of the NIGO.

Preview Zayn Malik's Solo Debut
Music

Preview Zayn Malik's Solo Debut

Will he be able to take on Drake like he wants?

adidas Ultra Boost "Wool Limited" & "Glow Limited"
Footwear

adidas Ultra Boost "Wool Limited" & "Glow Limited"

The Yeezy-approved runner is back in two limited edition make-ups.

'Star Wars' Characters as Automobiles
Automotive

'Star Wars' Characters as Automobiles

An A-wing fighter reimagined as a Lamborghini Countach and more.

Eryn Allen Kane Releases New EP, 'Aviary: Act 1'
Music

Eryn Allen Kane Releases New EP, 'Aviary: Act 1'

Eryn Allen Kane continues to transform into one of Chicago’s next great stars.

Steph Curry, Amy Schumer and More Celebrate President Barack Obama's Tenure With Interesting Gifts
Entertainment

Steph Curry, Amy Schumer and More Celebrate President Barack Obama's Tenure With Interesting Gifts

“President Obama, congratulations on a job, … done.” – Tracy Morgan

More ▾