Take a Look at the Organized Chaos Surrounding the Yeezy Boost 350 "Moonrock" Launch

Were you there?

Footwear
24.2K 0 Comments
Save

We predicted the same scenes that befell the launch of the Yeezy Season 1 collection to repeat themselves with the launch this past Saturday of the Yeezy Boost 350 “Moonrock,” but what ensued at Titolo’s Zurich store made the situation at Barneys New York look like a walk in the park. As seen in the video footage capture above, eager shoppers burst through the entrance before making a mad dash up the store’s ramp to the second floor, before mobbing the “Moonrock” display en masse. Did you see any similar scenes at your local “Moonrock” launch, or did you choose to bypass the madness by trying your luck online? Sound off in the comments below.

Read Full Article

What to Read Next

Take a First Look at the Song for the Mute x adidas Samba OG SFTM-010
Footwear

Take a First Look at the Song for the Mute x adidas Samba OG SFTM-010

Coming in black, brown and green colorways.

Take an Official Look at the LEGO x Nike Dunk Low "Tour Yellow"
Footwear

Take an Official Look at the LEGO x Nike Dunk Low "Tour Yellow"

Releasing in grade school sizing.

Take an Official Look at the Song for the Mute x adidas Originals 006 Collection
Fashion

Take an Official Look at the Song for the Mute x adidas Originals 006 Collection

Featuring two reimagined footwear models, apparel and accessories.


Take a First Look at the BMW M Neue Klasse Electric Sports Sedan
Automotive

Take a First Look at the BMW M Neue Klasse Electric Sports Sedan

Quad motors, a performance-focused 800-volt battery and synthetic M theatrics promise an all-electric rival to the next petrol M3.
16 Sources

WatchTheDuck featuring Pharrell - Stretch 2-3-4
Music

WatchTheDuck featuring Pharrell - Stretch 2-3-4

Pharrell has the Midas touch.

Take a Quick Refresher on the History of Sneaker Culture
Footwear

Take a Quick Refresher on the History of Sneaker Culture

Refresh your memory on how our collective love of sneakers came to be.

Chance the Rapper Will Perform on 'Saturday Night Live'
Music

Chance the Rapper Will Perform on 'Saturday Night Live'

Mark your calendars.

A$AP Rocky Freestyled Over Tyler, the Creator's "Yonkers"
Music

A$AP Rocky Freestyled Over Tyler, the Creator's "Yonkers"

Rocky puts his spin on Tyler’s breakout hit.

PUMA 2015 Fall/Winter "Woven" Pack
Footwear

PUMA 2015 Fall/Winter "Woven" Pack

Jacquard weaving comes to both the XT-2 and Basket.

Bill Murray Joins Phoenix for a Christmas Project
Music

Bill Murray Joins Phoenix for a Christmas Project

‘Tis the season.


Sotheby's to Auction off NIGO's Rare 'Star Wars' Collectibles
Design

Sotheby's to Auction off NIGO's Rare 'Star Wars' Collectibles

Return of the NIGO.

Preview Zayn Malik's Solo Debut
Music

Preview Zayn Malik's Solo Debut

Will he be able to take on Drake like he wants?

adidas Ultra Boost "Wool Limited" & "Glow Limited"
Footwear

adidas Ultra Boost "Wool Limited" & "Glow Limited"

The Yeezy-approved runner is back in two limited edition make-ups.

'Star Wars' Characters as Automobiles
Automotive

'Star Wars' Characters as Automobiles

An A-wing fighter reimagined as a Lamborghini Countach and more.

Eryn Allen Kane Releases New EP, 'Aviary: Act 1'
Music

Eryn Allen Kane Releases New EP, 'Aviary: Act 1'

Eryn Allen Kane continues to transform into one of Chicago’s next great stars.

Steph Curry, Amy Schumer and More Celebrate President Barack Obama's Tenure With Interesting Gifts
Entertainment

Steph Curry, Amy Schumer and More Celebrate President Barack Obama's Tenure With Interesting Gifts

“President Obama, congratulations on a job, … done.” – Tracy Morgan

More ▾