Single’s Day just put Black Friday to shame. China’s biggest online shopping day saw absurd amount of sales being generated within the first 12 hours, with the country’s two e-commerce titans in particular putting up impressive numbers. According to a report on TechCrunch Alibaba topped its single day record of $9.2 billion USD from last year’s shopping bonanza by mid-day, while its main rival JD.com surpassed the 14 million orders that it received by 11:30. These numbers are mind-boggling considering Black Friday 2014 generated around $1.5 billion USD. However, China’s biggest retailers have been publicizing Single’s Day for over a month now and customers have started to plan their shopping ahead of this event. Furthermore a growing number of shoppers from smaller towns have been getting in on the festivities. Stay tuned for the final sales numbers from this year’s Single’s Day.