Ralph Lauren Unveils Interactive Fitting Rooms
The Oak Fitting Room.
Ralph Lauren is taking its fitting room game to a whole new level with the introduction of the Oak Fitting Room at its Fifth Avenue flagship. An interactive design crafted in conjunction with startup Oak Labs, the Oak Fitting Room offers an advanced touchscreen mirror that allows shoppers to request different sizes or new items and seek help from a sales associate with ease. Shoppers can even save items to purchase later on — either online or during a future visit — thanks to mobile integration.
The full-size touchscreen mirrors are currently exclusive to the Fifth Avenue location, but more are slated to hit additional Ralph Lauren locations in the near future. For a full demonstration of what shoppers can expect to potentially become the norm in the years ahead, check out the video below.
