The Thug Kitchen Cookbook Releases This Trailer Before Books Go On Sale in October

The viral sensation Thug Kitchen promotes its upcoming book with this short comedic video spot. Once primarily a Tumblr, the platform emphasizes that healthy eating — beyond the fast food diet many consume in developed world — is both attainable, quick and easy. To help promote its upcoming October drop, the video features heavily juxtaposed scenes as suburban living is paired with colorful thug-appropriate. With the rise of chef superstar Aunty Fee, Thug Kitchen has some competition, but check out the their website for more information.

The video above is NSFW.