The viral sensation Thug Kitchen promotes its upcoming book with this short comedic video spot. Once primarily a Tumblr, the platform emphasizes that healthy eating — beyond the fast food diet many consume in developed world — is both attainable, quick and easy. To help promote its upcoming October drop, the video features heavily juxtaposed scenes as suburban living is paired with colorful thug-appropriate. With the rise of chef superstar Aunty Fee, Thug Kitchen has some competition, but check out the their website for more information.
The video above is NSFW.