IKEA Pokes Fun at Apple with "Experience the Power of a bookbook

Parodying Apple‘s simple, yet dramatic template for unveiling new products, IKEA premiered the “Experience the Power of a bookbook” campaign via its YouTube channel. Full of quips like “the battery life is eternal,” “tactile touch technology,” “328 high-definition pages” and “no lag,” the short video ad does the job in presenting the brand’s catalog in a new, and surprisingly entertaining manner. To get your hands on the 2015 catalog in “bookbook” form, simply “download onto your mailbox” or “upload yourself to the IKEA store and find one there.”