Apple's Top 10 Reasons Why They Reject Apps

Having always championed transparency, Apple has released what will likely be the first in a series of updates centered on providing feedback and support for the average consumer and/or developer. The first post addresses the “top 10 reasons for app rejections” during the 7-day period ending August 28, 2014.  For the reasons included in the Top 10 list, the chart visually represents the percentage of apps that fall victim to not fulfilling the specific requirements. Head over to Apple for the graphic chart and below to see the percentage of apps that get rejected and the reason why they don’t come to fruition.

14% – More information needed

18% Guideline 2.2: Apps that exhibit bugs will  be rejected

6% Guideline 10.6: Apple and our customers place a high value on simple, refined, creative well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected

5% Guideline 3.3: Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected

5% Guideline 22.2 Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected

4% Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion

4% Guideline 3.2: Apps with placeholder text will be rejected

3% Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple

2% Guideline 2.9: Apps that are “betta,” “demo,” “trial,” or “test” versions will be rejected