Longstanding streetwear label Ecko has tapped Georgia-bred rapper B.o.B to front its 2014 fall/winter campaign. Coinciding with the brand’s seamless fusion between hip-hop and pop culture, B.o.B (who has worked with the likes of Bruno Mars, Lil Wayne and Nicki Manaj) is found clad in the forthcoming season’s attire — printed button-up shirts, sweats and accessories — over a dynamic illustrated backdrop. Enjoy a glimpse of the campaign above, a behind-the-scenes video from the campaign shoot below, and stay tuned for more from Ecko’s 2014 fall/winter release.
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