Coca-Cola has launched a new initiative called 2nd Lives to encourage recycling of plastic bottles. The initiative consists of a line of 16 different caps which allow used Coca-Cola bottles to have a second life as a useful tool including squirt gun, paint brush, pencil sharpener, soap dispenser and more. To get the ball rolling, the company is handing out 40,000 caps across Vietnam with the purchase a bottle. The initiative will be rolling out across Asia during the coming months. See more of this unique initiative in the video above.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.