Choosing to tag their brand with the name “collective” was not an arbitrary designation for Trevor Fleming and Reid Stewart of Vancouver-based Lifetime Collective. The brand fulfills the suggestion made by its name through holistically embracing artistic circles, with a roster of collaborations alongside craft breweries, potters, photographers and other like-minded parties. A homegrown West Coast aesthetic has typified the label’s approach from the beginning, while the ideas behind the brand were crystallized with Lifetime’s “Little Mountain Workshop” flagship space that opened its doors recently. In-between hitting trade shows and cooking up new designs, Trevor Fleming gave us this peek at his Essentials, which include his vessel of choice for carrying libations, tobacco-scented beard oil, and some Pantone goods for the drawing board.
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