CP+B Copenhagen Presents an Indian Pale Ale That Enhances Brain Power & Creative Thinking

Scientific studies have shown that the most creative thinking occurs when one’s had a drink or two. Beer-loving researchers say that this specifically happens when a blood alcohol level of 0.075% is reached. This is dubbed the creative peak, and is considered “the ideal state for problem solving, inventing and general out-of-the-box thinking” says creative advertising agency CP+B Copenhagen, who created The Problem Solver: Indian Pale Ale as a initiative to invite creative minds to sit down, have a brew, and brainstorm. The ale they’ve specially made both tickles the taste buds and brain cells alike. All you have to do now is drink and think, responsibly, of course. Head to The Problem Solver: Indian Pale Ale’s webpage for more information on the ale.