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Sony recently shot an advertisement to promote its new Alpha 7 and Alpha 7R cameras and left the CGI at home. Taking a team of skydivers up 15,000 feet, the campaign was choreographed on the ground and shot in slow motion in only nine takes. “This is not your average TV commercial shoot,” said Jeff Gaunt, the commercial’s director. “What we’re trying to achieve here is a feeling that the actors are weightless.” Head here to check out a behind-the-scenes video of how it all went down.