Watch This Epic Skydiving Commercial for Sony's Alpha 7 Cameras

Sony recently shot an advertisement to promote its new Alpha 7 and Alpha 7R cameras and left the

Tech & Gadgets
10.4K 0 Comments

Sony recently shot an advertisement to promote its new Alpha 7 and Alpha 7R cameras and left the CGI at home. Taking a team of skydivers up 15,000 feet, the campaign was choreographed on the ground and shot in slow motion in only nine takes. “This is not your average TV commercial shoot,” said Jeff Gaunt, the commercial’s director. “What we’re trying to achieve here is a feeling that the actors are weightless.” Head here to check out a behind-the-scenes video of how it all went down.

Read Full Article

What to Read Next

Sony's "For The Music" Initiative Connects Olivia Rodrigo With Her Fans Through Her Custom LinkBuds
Tech & Gadgets 

Sony's "For The Music" Initiative Connects Olivia Rodrigo With Her Fans Through Her Custom LinkBuds

Presented by Sony
Including an NYC-inspired creative ad campaign, special limited edition MetroCards, and a subway pop-up event.

Sony Pictures and PlayStation Productions Drop Trailer for 'Until Dawn' Movie Adaptation
Entertainment

Sony Pictures and PlayStation Productions Drop Trailer for 'Until Dawn' Movie Adaptation

Releasing in time for the original video game’s 10th anniversary.

Sony Reportedly Developing New Portable Handheld Console for PlayStation 5 Games
Gaming

Sony Reportedly Developing New Portable Handheld Console for PlayStation 5 Games

A possible rival for the Nintendo Switch.


Sony Announces Over 50 ‘Enhanced Games’ for PS5 Pro
Gaming

Sony Announces Over 50 ‘Enhanced Games’ for PS5 Pro

The company is reported to be working on updating over 100 games.

Bernhard Willhelm x MYKITA 2014 Spring/Summer Collection
Fashion

Bernhard Willhelm x MYKITA 2014 Spring/Summer Collection

Adding to their ongoing collaborative series, Bernard Willhelm and MYKITA present two new styles

adidas Springblade Razor Solid Blue & Black/Silver/Red
Footwear Fashion

adidas Springblade Razor Solid Blue & Black/Silver/Red

adidas presents this update to its SpringBlade, the SpringBlade Razor. Swapping out the mesh used

Del Toro Espresso Suede Wingtip Boots
Footwear Fashion

Del Toro Espresso Suede Wingtip Boots

To kick-start the new year, Miami-based footwear imprint Del Toro presents the Espresso Suede

Kat Graham Visits Terry Richardson’s Studio
Fashion

Kat Graham Visits Terry Richardson’s Studio

Kat Graham, or Bonnie Bennett, for fans of The Vampire Diaries, recently dropped by Terry

Nike Flyknit Racer Sail/Volt/Black
Footwear Fashion

Nike Flyknit Racer Sail/Volt/Black

If your New Year’s resolution has anything to do with getting back in shape, give yourself a bit of


The Hundreds 2014 Spring/Summer ‘Scramble Porn’ Pack Teaser Video
Fashion

The Hundreds 2014 Spring/Summer ‘Scramble Porn’ Pack Teaser Video

Paying tribute to the ’90s, The Hundreds has released a teaser video for its 2014 spring/summer

hobo x Diemme 2014 Spring/Summer Utility Boots
Footwear Fashion

hobo x Diemme 2014 Spring/Summer Utility Boots

Japanese label hobo has partnered with Italian footwear producer Diemme to produce a contemporary

Marcey Hawk Uses Her Breasts to Make Artwork
Art

Marcey Hawk Uses Her Breasts to Make Artwork

Inspired by seeing a performance artist roll around on a sheet covered in paint, Marcey Hawk

Lacoste L.E.D. Orford RC & Walsham RC
Footwear Fashion

Lacoste L.E.D. Orford RC & Walsham RC

As part of its L.E.D. (Lacoste Essential Design) footwear collection, Lacoste has released a

IWC 2014 Aquatimer Special Edition Collection
Watches

IWC 2014 Aquatimer Special Edition Collection

IWC has unveiled a new crop of Aquatimer watches for 2014 including these two special editions

More ▾